We create everything you need to launch your business so that you can focus on the work that only you can do.

I'm Sal Robertson,

I'm a 52 year old life coach and business strategist. I have been a business owner since 2005 when I started my first business at the age of 37 while pregnant with my third child.

I created The Midlife Launch Co (my fourth business) to support women in their 40's 50's to launch businesses that make a profit and a difference.

If you are ready to start your own business but you don't know where to begin, trust me when I say that I know a thing or three about starting a business. It would be my great pleasure to support you to bring your business vision to life.

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your business blueprint

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your launch pad includes:

your website + business tools

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12 months of support in The Lab

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A step-by-step guide with everything you need to get your business off the ground plus 1:1 business coaching.

We create your website and all your business + marketing tools so that you can focus on the work that only you can do.

The Lab provides ongoing support from me and my team and connection to a community of new business owners.